Top 5 Social Networking Apps in Brazil: Q2 2024 Performance

In Q2 2024, the social networking landscape in Brazil witnessed notable performance trends across the top 5 apps. The data, sourced from Sensor Tower, reveals the dynamics in downloads, revenue, and active users for WhatsApp Messenger, Facebook, Threads, Telegram Messenger, and Google Meet.

WhatsApp Messenger had a robust quarter with downloads fluctuating between 662K and 1.3M weekly. The highest number of downloads was recorded in mid-June, reaching approximately 1.3M. Weekly active users remained stable, starting at 113.5M in early April and gradually increasing to 114.3M by the end of June.

Facebook consistently generated revenue, peaking at around $19K in the last week of June. Downloads saw a slight decline from 514K in early April to 461K by the end of June. Active users showed a downward trend, starting at 88.7M and decreasing to 86M by the end of the quarter.

Threads experienced significant fluctuations in downloads, with a sharp increase from 399K in late April to 768K by the end of June. The app's active users also saw a notable rise, starting at 7.9M in early April and peaking at 13.9M in early June before dropping to 8.9M by the end of the month.

Telegram Messenger maintained steady revenue, averaging around $33K weekly. Downloads hovered between 338K and 388K, with a slight dip towards the end of the quarter. Active user metrics remained relatively stable, fluctuating around 16M throughout the quarter.

Google Meet had consistent download numbers, ranging from 55K to 87K weekly. Active users showed minor variations, starting at 2.6M in early April and ending at 2.6M in late June.

For more detailed insights and analysis, visit Sensor Tower.